Brands are more than
just business transactions

A brand is a promise between a business and a consumer, and the more human your brand is, the stronger the promise. That human-to-human trust creates a relationship.

A case for United Way

A fundraising
rebrand raises

In collaboration with the United Way and The Collective, Aegis has completed a rebrand of a key fundraising event previously known as Climb the CN Tower.

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— approach

We use a balance of art and science
to create great design that inspires
human beings to take action

Exploring your brand through an anthropological lens reveals a comprehensive understanding of your brand eco-system. It allows us to discern valuable strategic parameters. The framework we define helps us develop inspired creative. Backed by science, it strengthens the affinity between a brand and its audience.

The rigour of left-brained strategy inspires our creativity. From that solid foundation, we make intuitive leaps and non-linear connections to arrive at an unexpected expression of the strategy. This kind of lateral approach creates surprise. It helps to break down barriers, creating differentiation and a visceral connection.

— practices

Strategic expertise that
creates real business impact


Sustainable business growth can come from realizing what isn’t there

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Fundraising extends far beyond just the money

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Measured thinking is immeasurable

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Graphic design is only part of the picture

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Discovering the right questions is how you find the right answers

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Creative Partner

We deliver creative that delivers

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