Branding is about people because the equity of your brand resides in the mind of your audience.

Aegis is a strategy and design firm. Our approach to branding, design and marketing is human-centred because business and market dynamics are fundamentally driven or influenced by people and culture.

into people.

To a large extent, a brand will flourish or flounder based on its cultural stickiness. This quality describes the brand’s potential for cultural adoption. Aegis uses anthropology and the social sciences to gain deeper insight and a more useful understanding of a brand’s cultural context to help improve its traction with people.


Strong brands support business strategy and reflect values and culture. Strong brands define themselves through the customer’s lens and influence purchase decisions. Strong brands deliver on what they promise. Fortified with deep audience insight, brand strategy is the map to making a brand strong and fulfilling its business objectives.


Design is at the core of Aegis, but the discipline is far more than designing logos and websites. Business and branding is a complex and changing environment that needs an interdisciplinary approach. In response, our design team combines the expertise and insight of anthropologists, business strategists, futurists, writers as well as designers.


  • Art Direction
  • Ethnographic Research
  • Brand Strategy
  • Content Development
  • Event Branding
  • Exhibition Design
  • Film / Video
  • Naming
  • Visual Identity
  • Annual Report Design
  • Brand Architecture
  • Branded Environments
  • Curation
  • Editorial Design
  • Event Design
  • Interactive & Website Design
  • Social Media Content Design
  • Wayfinding / Signage


  • 3M
  • Camp Kandalore
  • Council of Ontario Universities
  • Fidelity Investments
  • Goethe-Institut
  • Greater Toronto Airports Authority
  • Heart and Stroke Foundation
  • Lakeridge Health
  • London Health Sciences Foundation
  • Ivey Business School
  • Radiant Care
  • Rouge Valley Health System Foundation
  • Royal Bank Financial Group
  • Ryerson University
  • Schulich School of Medicine & Dentistry
  • Scotia Bank of Canada
  • Sifton Properties
  • TD Bank Financial Group
  • The York School
  • The Woodbridge Company
  • Thrive Group
  • Thomson Reuters
  • Trilon Financial
  • Trojan Industries
  • Western University
  • Women’s College Hospital and Foundation