Counter Tax

Animating brand messaging

Art Direction

We like collaborative relationships. Video firm By The Booth approached Aegis to conceive a video advertisement for Counter Tax, a progressive tax law firm. Ultimately, the firm’s identity inspired the visual language which was used to underscore its brand messaging in an engaging and clear manner. Aegis designed and storyboarded the advertisement’s flowing visual language, with By The Booth providing flawless animation and voiceover.