In 1996, Ivey Business School approached Aegis to help design their alumni magazine. The task was to properly represent Ivey as a serious school working in a global field and confirm to donors and alumni that a degree from Ivey was something unique and valuable.
The first step was to develop a magazine that alumni would want to read and look forward to having delivered to their mailboxes. We created fully developed and researched articles, pairing these with photojournalistic images. The award-winning faculty at Ivey were profiled and the expanse of the impact of Ivey graduates’ work was shown through stories from all parts of the globe.
Throughout long term engagements such as the one we’ve enjoyed with InTouch, we have reached out to readers to get feedback intended to help the project grow and evolve. The approach has been exceptionally effective. InTouch has seen a growth in reader satisfaction, according to reader surveys, from 2010 to 2015: evidence that our focus on telling interesting stories paired with exciting photography works.