Making a case for support through brand storytelling
Making a case for
support through
brand storytelling
Ivey Business School
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  • ● Annual Report
  • ● Art Direction
  • ● Photography

The Ivey brand stands for leadership. Its graduates are leaders who bring insight and strategic thinking to everyday business challenges. But more distinctly, they think about business within a larger context. At the critical point, when Ivey’s Business School was launching its $100 million+ capital campaign, they needed an annual report that would inspire a case for support. They invited us to reconceive this vital piece of communication.

Reframing a story within a more meaningful context—Our work The Anatomy of Leadership asks four penetrating questions. Each helps reframe leadership for our times. The questions highlight areas of responsibility that challenge global society as well as the future of business. By moving the conversation to a more critical arena, the design brings greater weight and immediacy to the School’s mission. It underscores the importance of the School in the field of business leadership and ultimately makes a stronger case for support. ⬤